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12/5/07 Ad
Publication Date December 5, 2007
Ad Source MM Site
Smiley Type Smiley with 4 hairs, Irregular Smiley

Ad Transcript

SR/CL: Leitmotiv: "On his way to be murdered in the Senate, Julius Caesar passed on the street the soothsayer who had warned him to beware the Ides of March. Caesar smugly said, 'Soothsayer, the Ides have come and I am excellent.' The man replied, 'The day is not over.' "

30: 5/1/82, 2nd

50: 3/10/93, 1st

60: 6/22/05, 3rd

180: 5/1/99, 2nd

6960: 1/17/01, 3rd

7000: 5/1/93, 1st

7020:12/6/95, 3rd

7030: 5/1/89, 2nd

10: Fermi's Fear

20: Chemnitz

40: Winthrop

90: Alekhine

130: Cranmer

140: Mistah Kurtz

6920: Endecott



Естъ в напевах твоих сокровеннъӏх

_ _ ́_ | _ _ ́_ | _ _ ́_ | _

Роковая о гибели вестъ.

_ _ ́_ | _ _ ́_ | _ _ ́_

Естъ проклятъе заветов священнъӏх,

_ _ ́_ | _ _ ́_ | _ _ ́_ | _

Порутание счастия естъ.

_ _ ́_ | _ _ ́_ | _ _ ́_


⏟ Observe the whore outside the store.

Babylon we mean here—the whore

(Not some hooker by the seashore).

--J. Hollander, ISBN 0-300-08832-9

}24.56 N., 81.78 W.

Willie Stark's Investigator: "Sure, I'll dig but they say he's an honest judge. Maybe there isn't anything." Willie Stark: "When I was a little boy they sent me to a Presbyterian Sunday School back in the days when they still had some theology. I learned one thing and it has served me well. Man passes from the stink of the diaper to the stench of the shroud. There is always something."—R.P. Warren, All The King's Men, ISBN-13: 978-0156004800}}#Lorenzo Dow has been directly instructed by THE ORPHANAGE to contact Athanasius @ Swiss Clearing Number 8800, Postal Account 90-3253-1. The Asylum Choir will supply three vats of Full Doctrine via 47.139 N., 9.521 E; initiate contact solely in Schwizertitsch as the Hirelings expect only Standardsprache from ADW 5/1/89,4th—as with the Local Yokel Pig Pond-scum, they know only what they can see; Orate pro nobis}++!(#).

Ad Artwork

Lynx Under Sail Commencement Bay

The ship at the center of the ad is a schooner, which bears a close resemblance to the Lynx. The Lynx is a 2001 reproduction of a ship of the same name that sailed during the War of 1812. Displacing 114 tons, the Lynx is 76 feet in length over all, with a sparred length of 122 feet, a 23-foot beam and a draft of 9 feet. She is fitted with period ordnance and flies pennants and flags from the 1812 era.

Ad Image



SR/CL: Leitmotiv: "On his way to be murdered in the Senate, Julius Caesar passed on the street the soothsayer who had warned him to beware the Ides of March. Caesar smugly said, 'Soothsayer, the Ides have come and I am excellent.' The man replied, 'The day is not over.' "

The exact source of this quote has not been discovered. However, it bears many similarities to other accounts of Caesar's last moments and his interaction with the soothsayer. Here are a few of the most famous:

Plutarch, Chapter 63 in Life of Caesar University of Chicago Translation

A certain seer warned Caesar to be on his guard against a great peril on the day of the month of March which the Romans call the Ides; 6 and when the day had come and Caesar was on his way to the senate-house, he greeted the seer with a jest and said: "Well, the Ides of March are come," and the seer said to him softly: "Ay, they are come, but they are not gone."

Gaius Suetonius Tranquillus, Caesar's biographer, in Lives of the Twelve Caesars' (121 AD)' Gavorse Translation

[Caesar] entered the House in defiance of portents, laughing at Spurinna and calling him a false prophet, because the ides of March were come without bringing him harm. Spurinna replied that they had of a truth come, but they had not gone.

Appian of Alexandria, in The Histories of Appian University of Chicago Translation

So died Gaius Caesar on the Ides of March, which correspond nearly with the middle of the Greek month Anthesterion, which day the soothsayer predicted that he should not survive. Caesar jokingly said to him early in the morning, "Well, the Ides have come," and the latter, nothing daunted, answered, "But not gone."

Cassius Dio, in Roman History University of Chicago Translation

In brief, he was so confident that to the soothsayer who had once warned him to beware of that day he jestingly remarked: "Where are your prophecies now? Do you not see that the day which you feared is come and that I am alive?" And the other, they say, answered merely: "Ay, it is come but is not yet past."

Ad Interpretation


  • 24.56 N., 81.78W. - These coordinates lead to 1200 4th St., Key West, FL. The nearest buildings are a PakMail and U-Haul rental shop. This location is 400-600 feet from the U.S. Customs Services office in Key West. Google Maps
  • Swiss Clearing Number 8800, Postal Account 90-3253-1 - The clearing number and account number belong to Liechtensteinische Landesbank, in Vaduz, Liechtenstein. This bank offers private banking services. LLB Website
  • 47.139 N., 9.521 E - These coordinates lead to Aeulestrasse 48 in Vaduz, Liechtenstein. A house owned by VP Bank AG once stood here, but the building and a neighboring house were demolished in early 2017 and the property transferred to the municipality of Vaduz. VP Bank 2016 Energy Report


  • צח‎נ‎ is Hebrew for Noach/Noah
  • The Cyrillic poem is a passage from Russian poet Aleksandr Blok's "To The Muse." Translation
In your hidden memories 
There are fatal tidings of doom... 
A curse on sacred traditions, 
A desecration of happiness;
  • Schwizertitsch - A spoken Alemannic dialect of Swiss German. Unlike most regional languages in modern Europe, Swiss German is the spoken everyday language of all social levels in industrial cities, as well as in the countryside. In the 16th century, the Alemannic forms of writing were considered the original, truly Swiss forms, whereas the New High German forms were perceived as foreign innovations. The innovations were brought about by the printing press and were also associated with Lutheranism. Wikipedia
  • Standardsprache - Translates from German as "standard language." A standard language is an official form of a language used for government and commercial purposes, with a fixed orthography and dictionary. Linguists describe a standard language as "a dialect with an army." UCL

Literary References

  • "Observe the whore outside the store" is a passage drawn from "Rhyme's Reason: A Guide to English Verse" by John Hollander. The first line demonstrates iambic meter (unstressed syllable + stressed syllable), but the second line uses trochaic meter (stressed + unstressed) to single out the whore and identify her as the Whore of Babylon from Revelation 17.
  • Willie Stark - the main character of the 1946 novel "All The King's Men" by Robert Penn Warren. The novel follows Stark's political rise in the 1930s American South. Stark, also known as "The Boss" is a cynical populist who rises to power through corruption and manipulation, eventually becoming Governor before being assassinated in the state capitol building. The novel explores conceptions of Calvinist theology, such as original sin ("Man is conceived in sin and born in corruption, and he passeth from the stink of the didie to the stench of the shroud," says Willie when told that no adverse information about an opponent would be likely to be found. "There's always something."); and total depravity ("You got to make good out of bad," says Willie when his ruthless methods are criticized. "That's all there is to make it with.") Jack discovers that no man is invulnerable to sin under the right circumstances, and thus his search for dirt on the judge begins with questions as to what circumstances would cause one to do wrong. Wikipedia

Historic References

  • Fermi's Fear - Enrico Fermi was an Italian physicist who created the world's first nuclear reactor. He won the Nobel Prize for Physics in 1938. It is unclear what fear the ad refers to. Here are a few theories:
    • In 1939, on the brink of WWI, Fermi and other prominent physicists agreed to delay publishing their findings about atomic energy out of fear that these findings could help the Nazis. This was a break from scientific tradition, but the scientists felt it was necessary.
    • On July 16, 1945, the Trinity test occurred. It was the first test detonation of a nuclear weapon, and none of the people associated with the project knew exactly what to expect. To break the tension prior to the detonation, Fermi began offering anyone listening a wager on "whether or not the bomb would ignite the atmosphere, and if so, whether it would merely destroy New Mexico or destroy the world."
  • Chemnitz - May refer to a city or a Lutheran theologian.
    • Chemnitz is a city in Saxony, Germany. From 1953 to 1990, it was known as Karl-Marx-Stadt but changed its name after the reunification of Germany in 1990.
    • Martin Chemnitz (1522-1586) was an eminent second-generation German Lutheran theologian and reformer. In the Lutheran tradition he is known as Alter Martinus, the "Second Martin." It is commonly said that "If Martin [Chemnitz] had not come along, Martin [Luther] would hardly have survived." He has also been called "Prince of the theologians of the Augsburg Confession" He was instrumental in the publication of the definitive Book of Concord in 1580, the doctrinal standard of the Lutheran Church. Martin Chemnitz is celebrated on November 9 in the Lutheran liturgical calendar. Martin Chemnitz Website
  • Alekhine - Alexander Alekhine (1892-1946) was a Russian and French chess player and the fourth World Chess Champion. He is widely considered to be one of the greatest chess players of all time. He developed and loaned his name to Alekhine's Defense, a famous chess opening. The Defense was initially considered bizarre and iconoclastic, causing the game to lose symmetry and balance and making it a good choice for aggressive players.
  • Cranmer - Thomas Cranmer (1489-1556) was a leader of the English Reformation and Archbishop of Canterbury during the reigns of Henry VIII, Edward VI and, for a short time, Mary I. He helped build the case for the annulment of Henry's marriage to Catherine of Aragon, which was one of the causes of the separation of the English Church from union with the Holy See. Along with Thomas Cromwell, he supported the principle of Royal Supremacy, in which the king was considered sovereign over the Church within his realm. He wrote and compiled the first two editions of the Book of Common Prayer, a complete liturgy for the English Church. Cranmer is celebrated on March 21 in the Lutheran liturgical calendar. Wikipedia