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4/25/18 Ad
Publication Date April 25, 2018
Ad Source ADW Online, Page 13
Smiley Type Smiley with 5 hairs

Ad Transcript

SR/CL: Leitmotiv: "Our rest we expect elsewhere."


Pym. Hampden, Haslerig, Holles and Strode have escaped into the City. The 488th Anniversary of the Confessio Augustana will be celebrated in the Commonwealth Room of the Hotel California. The Loyal Order of Un-reconstructed Freaks will serve le bout de porc from the latest Pig-acquisitions. The Summer Tour will be podcast by The Little Orphan Children via the Auld Licht frequency. The frequency should be modulated by the metrics of "here, open this bank and shoal of time." The Orphanage directly instructs all cells west of the 100th meridian to beware increased activity of the Pelagian devils, especially in the bogus ecumenical gambit. Orate pro nobis. ★

Ad Border

Double thick black border with names on each side.

Top: Luther

Left: Gustavus Adolphus !

Right: Cromwell #

Bottom: Calvin ;

Ad Artwork

The image in this ad was also used in the 5/1/08 ad, but in black and white. It depicts Christ with a sickle. The woodcut is drawn from The Luther Bible, published in 1534.

Ad Image



SR/CL: Leitmotiv: "Our rest we expect elsewhere."



This quote is drawn from a letter written by Oliver Cromwell to his friend Oliver St. John on September 1, 1648.

God preserve us all, that we, in simplicity of our spirits, may patiently attend upon them. Let us all be not careful what men will make of these actings. They, will they, nill they, shall fulfil the good pleasure of God; and we — shall serve our generations. Our rest we expect elsewhere: that will be durable. Care we not for to-morrow, nor for anything. This Scripture has been of great stay to me : read Isaiah Eighth, 10, 11, 14; — read all the Chapter.

Full Letter

Ad Interpretation


  • Auld Licht - Scots for "old light." A member of the conservative party in the Church of Scotland in the latter part of the 18th century. The Auld Lichts, both Burgher and Antiburgher, believed that the church and state should be connected. The Auld Lichts were more Calvinist, while the New Licht faction was more theologically liberal. Wikipedia Also mentioned in the 5/1/07 ad.


  • The 100th meridian - A line of longitude that starts at the North Pole and ends at the South Pole. It is 100° west of Greenwich. In the US, it divides the semi-arid climate to the west and the humid climates to the east. Historically, the 100th meridian has represented the rough boundary between the eastern and western US.
The 100th Meridian

Historical references

  • Pym. Hampden, Haslerig, Holles and Strode - These men were MPs in the English House of Commons, also known as The Five Members. In January 1642, King Charles I and his soldiers attempted to arrest the Five Members in the House of Commons, accusing them of treason and believing they intended to turn the people against him. No king had ever entered the House of Commons before. However, the Five Members had been warned and were able to flee before the King's arrival; upon finding the Five absent Charles commented "I see the birds have flown." Wikipedia
  • The 488th Anniversary of the Confessio Augustana - Monday, June 25, 2018.

Literary References

  • "Here, open this bank and shoal of time" - This line is drawn from Macbeth's soliloquy in Act I, Scene 7 of Macbeth. He is debating whether or not he should kill King Duncan. However, in the ad, the word "open" is used in place of "upon."
but this blow

Might be the be-all and the end-all here,

But here, upon this bank and shoal of time,

We'ld jump the life to come.

Full text of the soliloquy